Engineering trust into national capability.
The National Company for Mechanical Systems has real engineering depth, national relevance and proven capability — today that capability exceeds the strength and consistency of its public presence. This proposal builds a unified marketing, positioning and communications ecosystem that turns NCMS's technical excellence into institutional trust, stakeholder confidence and a credible national industrial reputation — governed with the discipline the work demands.
The engagement at a glance
Why this matters now — the key data
NCMS operates at the centre of Saudi Arabia's most strategic economic priority: building sovereign industrial and defence capability. The figures below frame the size of the moment — every number is sourced, with full references in the Sources panel.
What the data says for NCMS
The market is expanding, the localization mandate is accelerating, and stakeholders — government, primes and partners — increasingly form their view of a company digitally, before any conversation begins. NCMS's capability is real; the task is to make it visible, credible and consistently governed across the channels where these decisions are shaped.
The key elements — one screen
A digest of every section of this proposal. Each card carries the single most important takeaway and links to the full detail.
A large latent audience to activate
- $80.3B market; localization 24.89% → >50% by 2030.
- NCMS already owns ~118k LinkedIn — more than all direct private peers combined.
- The gap is activation & consistency, not audience.
The trusted-bridge positioning
- “Prototype to qualified national production.”
- 4 pillars, 3 audiences (gov / primes / talent).
- Priority channels: Website · LinkedIn · X · YouTube.
An always-on, governed channel mix
- Working-media split: LinkedIn 40 · YouTube 20 · X 15 · Google 15 · Meta/TikTok 10.
- Flighted to national moments & World Defense Show.
- Campaign: “From Concept to Capability”.
Four phases over three months
- Foundation → Launch → Amplify → Authority.
- Discovery & strategy in weeks 1–3; execution from month 1.
- Quarterly business review & KPI recalibration.
SAR 86,250 incl. VAT · 3 months
- Social media management + campaigns bundled at 25k/mo (media excl.).
- Strategy free when extended to a 12-month contract.
- ZATCA VAT 15% · PDPL · Saudi law compliant.
A dedicated, accountable pod
- Engagement Lead → Account Manager (single point of contact).
- Strategy · Creative · Social · Performance · PR (Bold) · Governance.
- 20+ yrs · 300+ experts · Diamond-tier HubSpot.
Data stays in Saudi Arabia
- KSA-only pod; dedicated on-premise storage — no cloud, no cloud AI.
- Aligned with NCA OSMACC controls & PDPL.
- Named access, audit log, immediate revocation.
Timeline & next steps
The full roadmap is in Plan & Roadmap and the commercials in MAZNEXA & Commercial — here is the three-month shape and the simple path from this proposal to launch.
Engagement timeline — three months
Discover & strategise
Build & go live
Prove & scale
Consolidate & renew
Next steps — how we move forward
Review this proposal
You’re viewing it now at ncms.maznexa.sa — explore all four tabs at your pace and share the link internally.
Confirm alignment
Verify the strategy, media plan, roadmap and commercials match NCMS’s priorities, and send any adjustments.
Approve scope & commercials
Sign off on the SAR 86,250 (incl. VAT), 3-month engagement.
Kick off
Discovery workshop & audit in week 1; content and campaigns live from month 1.
The MAZNEXA structure
A single accountable lead and one day-to-day point of contact, supported by a dedicated pod — full roles & responsibilities in the MAZNEXA tab.
A credibility engine, not a content feed
As the Kingdom accelerates localization, local content and industrial sovereignty, the priority is not simply more visibility — it is a unified marketing ecosystem that strengthens institutional trust, clarifies capability depth and supports stakeholder confidence under one disciplined model.
A trusted national bridge
Establish NCMS as the trusted Saudi engineering bridge from prototype to qualified national production.
A consistent digital system
Build a consistent digital and communication system that improves credibility, stakeholder clarity and partner readiness.
A national reputation
Strengthen NCMS's national industrial reputation through thought leadership, authentic proof of work and disciplined execution.
The four strategic domains
Brand & Positioning
- A unified NCMS narrative & engineering depth
- National relevance, prototype to production
- Consistent identity across touchpoints
Digital Credibility
- Website, LinkedIn, X, YouTube & select channels
- Turn visibility into stakeholder confidence
- One trusted digital source of truth
Capability Storytelling
- Contribution to localization & sovereignty
- Proof-led, responsible national storytelling
- Saudi technical capability, made visible
Marketing Governance
- Clear approval, sensitivity & review structures
- Reporting & performance frameworks
- Protecting reputation & institutional trust
“NCMS is Saudi Arabia's trusted engineering bridge from prototype to qualified national production — across industrial and defense-related systems.”
Key business objectives
A consistent, differentiated institutional brand experience across every market and stakeholder touchpoint.
Clarify NCMS's full scope across industrial, defense-related, partner, government and talent audiences.
Strengthen the website and priority channels to turn visibility into credibility and informed engagement.
Disciplined approval, sensitivity, reporting and measurement standards that protect reputation and support execution.
A decisive phase for Saudi industry
Saudi Arabia's industrial and defense sectors are in a decisive phase of transformation — driven by localization, local-content requirements and the national ambition to build sovereign capability. Every figure below is referenced in the Sources panel.
- B2B buyers spend just 17% of the buying journey with suppliers — the rest is independent, digital research. (Gartner6)
- 67% of B2B buyers now prefer a rep-free, self-guided buying experience. (Gartner, 20266)
- For NCMS, the website & official channels are evaluated before any conversation begins — they must carry the proof.
The strategic thesis
NCMS possesses the engineering depth, national relevance and proven capability to strengthen its position as a trusted Saudi industrial and defense-related systems partner. National capability relevance — a direct contributor to industrial sovereignty and Vision 2030. Prototype-to-production depth — the ability to move ideas into qualified national capability. Institutional trust — a disciplined system that strengthens confidence among government, primes, partners and technical talent.
The competitive field — and where NCMS can win
The Saudi and GCC advanced-industrial and defence field is consolidating fast. The analysis below maps the field by market position, communications strategy and channel presence. LinkedIn audience figures are live reads from each company’s official page in July 20267 — the sector’s dominant channel — and set a baseline to be re-confirmed at onboarding.
| Company | Tier & position | Communications strategy | LinkedIn audience | Channel maturity |
|---|---|---|---|---|
| EDGE Group UAE — regional benchmark | The region’s most marketing-mature defence brand; state-backed mega-consolidator. | Best-in-class: cinematic capability films, strong YouTube library, global PR machine. | ~441k | Leading |
| SAMI Saudi Arabian Military Industries (PIF) | National champion; the Kingdom’s flagship prime and consolidator. | Sovereign-scale brand; WDS-led news cadence; contract/partnership wins; executive voice. | ~412k | High |
| AEC Advanced Electronics Co. (SAMI) | SAMI’s electronics & systems arm; established (1988), >80% Saudized. | Product- & capability-led; steady institutional cadence; localization & Saudization messaging. | ~297k | Medium–High |
| NCMS You — today | Prototype-to-production specialist (est. 2006); real depth, under-communicated. | Event- & milestone-led. Large latent audience, thin content; executive voice not yet systematized. | ~118k | Under-activated |
| Scopa Ajlan & Bros — integration | Direct private peer; systems-integration platform, launched WDS 2022. | Corporate/partnership-led; sporadic, exhibition-driven. | ~14k | Low |
| Intra Defense Saudi — unmanned systems | Direct private peer; ITAR-free UAS & loitering munitions. | Product/R&D reveals; milestone- & partnership-led. | ~13k | Low |
| Wahaj SIPCHEM — precision components | Direct private peer; precision engineering & munitions components. | Modest, occasional B2B posting; little narrative continuity. | ~9k | Low |
LinkedIn audience = live page reads, July 2026 (source: each company’s official LinkedIn page7); to be re-confirmed on the day of submission. Channel maturity blends cadence, content depth, executive voice & audience quality (5 dots = leading). X, YouTube & Instagram counts are not publicly countable and are captured in the onboarding audit. Alfanar (~770k) and Zamil (~122k) are non-defence Saudi industrial benchmarks reviewed separately.
NCMS already commands a ~118k LinkedIn audience — larger than every direct private peer combined (Scopa, Intra, Wahaj sit at 9–14k) and within reach of national champions. The gap is not audience. It is activation, content depth and consistency.
Activate what you already own
A top-tier audience is already built. The task is not to grow followers from zero — it is to give that audience a reason to trust, return and act with proof-led, always-on content.
Continuity beats volume
The field spikes around World Defense Show, then goes quiet. A disciplined always-on cadence of thought leadership compounds credibility exactly where rivals leave silence.
Executive, talent & Saudization voice
No Saudi peer runs a strong LinkedIn executive voice or a Saudization / employer-brand programme on Instagram & TikTok. It is the fastest, lowest-sensitivity route to differentiated authority.
The white space NCMS should own
Against national champions (scale) and unmanned specialists (hardware), NCMS wins on trust, engineering discipline and prototype-to-qualified-production — the credibility narrative none of the field currently occupies with discipline — delivered as a consistent, governed, always-on system rather than event-driven bursts. The exhibition (World Defense Show) becomes the campaign hub every other channel feeds.
Every figure, sourced
We present a data-led case. The market and localization figures used throughout this proposal are drawn from primary and authoritative public sources, listed below for verification.
- GAMI — Localization of military spending in Saudi Arabia rises to 24.89% (end 2024, up from ~4% in 2018). gami.gov.sa
- Vision 2030 / GAMI — National target to localize more than 50% of military spending by 2030. vision2030.gov.sa · Arab News
- SIPRI — Saudi military expenditure $80.3B in 2024; largest in the Middle East, 7th globally. sipri.org
- Ministry of Industry & Mineral Resources / GAMI — 9,991 operating factories (Q4 2024, ~980k workers); 1,346 new industrial licenses in 2024; target of 36,000 factories by 2035; 572 GAMI defense-industry licenses & permits by end 2024 (from 5 in 2017). Arab News / MoI · gami.gov.sa
- World Defense Show / SPA — WDS 2026 (Riyadh): ~SAR 33B in deals, 1,486 exhibitors, 137,000 visitors (WDS 2024: SAR 26B, 773 exhibitors, 106,000 visitors). Arab News · spa.gov.sa
- Gartner — B2B buyers spend only 17% of the buying journey with suppliers; 67% prefer a rep-free experience (2026 survey). gartner.com
- Competitor LinkedIn audiences — live reads (July 2026) from official company pages: EDGE ~441k, SAMI ~412k, AEC ~297k, NCMS ~118k, Scopa ~14k, Intra ~13k, Wahaj ~9k. Figures move fast — re-confirm at submission; full quantified baseline captured in the onboarding audit.
Where NCMS stands today
NCMS possesses real engineering credibility and proven capability. The assessment identifies gaps across brand narrative, website structure, platform consistency and proof-led communication that limit stakeholder understanding and digital credibility.
NCMS's technical capability and national importance currently exceed the strength, consistency and clarity of its public communication presence.
Website
- Formal presence, but the journey isn't built around stakeholder needs.
- Engineering, testing & qualification lack depth & proof.
- Civilian industrial & defense-related tracks should be distinct.
- Strong institutional base & sizable follower audience.
- Content skews to events; executive voice underused.
- Prototype-to-production story needs a recurring structure.
X
- Strong timely presence for announcements & exhibitions.
- Event-led; deeper stories should link to LinkedIn/YouTube.
- Defense exposure requires strict message discipline.
TikTok & YouTube
- Early base; best for culture, careers & talent.
- YouTube as a long-term visual proof library.
- Sensitive material stays off-limits.
Positioning — the perception gap
Three audiences that shape the reputation
Every message is built for the audiences whose confidence determines mandates, partnerships and talent — government, industry and Saudi engineering talent.
Positioning pillars
National capability
Saudi-built, Saudi-engineered capability aligned with national priorities.
Technical depth
Real expertise from prototype evaluation to qualified production.
Trust
Credible, disciplined and institutionally responsible communication.
Relevance
Direct alignment with the Kingdom's industrial direction.
Messaging discipline — what NCMS should never say
By defense topic: no specific performance claims, ranges, specifications or technical disclosures. By market comparison: no direct claims against named competitors or countries. By future claim: no speculation about future contracts, or overstated claims on scale or delivery capacity. What NCMS chooses not to say is as important as what it communicates.
Nine connected workstreams
The operating model moves NCMS from scattered activity to a structured reputation-building framework — every workstream aligned to institutional priorities and reputation objectives.
Brand strategy & positioning
Unified positioning, messaging architecture & brand consistency across touchpoints.
Content & thought leadership
Executive insights, national capability narratives & proof-led storytelling.
Creative design & production
Visual concepts, social content, video direction & approved storytelling assets.
Social media management
Planning, platform management & community monitoring across priority channels.
Digital presence & website
Structure review, content improvement, analytics & credibility enhancement.
PR & institutional comms
Announcements, media coordination & reputation-building with Bold Influence.
Governance & approvals
Content workflows, technical & sensitivity review, approval structures.
Strategic planning & advisory
Roadmaps, performance reviews, stakeholder alignment & advisory.
Reporting & analytics
Live dashboards & KPI frameworks tying activity to credibility & trust.
- Credibility first — every message strengthens trust & institutional confidence.
- Proof-led — real capability & approved evidence support every claim.
- Governance-led — clear workflows, sensitivity reviews & disciplined approvals.
“Engineering Trust. Building Capability. Strengthening the Nation.”
Each channel, a distinct role
Corporate website
Showcase capabilities across engineering, manufacturing, testing & qualification; structure around stakeholder needs; strengthen credibility with approved proof; improve Arabic–English consistency.
Build credibility with government, primes, engineers & media; share leadership perspectives on localization; communicate milestones; showcase Saudi talent.
X
Timely, factual updates for exhibitions & national moments; milestone announcements — with strict message discipline, pre-approved responses & escalation paths.
YouTube & TikTok
Approved facility, process & production visuals and leadership interviews on YouTube; day-in-the-life, culture & careers content on TikTok — senior approval, no sensitive material.
Measurement — trust, credibility & performance
Credibility & stakeholder quality
- Seniority of engagement
- Inbound inquiries & media mentions
- Partner & prime contractor interest
Awareness & recognition
- Reach across priority audiences
- LinkedIn visibility & website traffic quality
- Recognition on national topics
Talent, consistency & governance
- Qualified talent interest & careers engagement
- Messaging & visual-identity adherence
- Approval efficiency & sensitivity compliance
Cadence: monthly operational reporting · quarterly KPI review · annual reputation assessment.
A channel plan built for credibility, not just reach
A disciplined paid + organic media plan across the priority channels — each with a clear objective, format, targeting logic and KPI. Recommended budget shares below are of the working media spend, which is client-set and billed separately at cost; management sits within the retainer.
| Channel | Primary objective | Content / format | Targeting | Budget share | Primary KPI |
|---|---|---|---|---|---|
| Authority & qualified reach | Thought leadership, capability posts, document/carousel, sponsored executive content | Gov, defence, primes, procurement, engineers — KSA/GCC by seniority & industry | 40% | Qualified reach · decision-maker engagement | |
| YouTube | Proof & capability | Approved capability films, facility & process documentaries, leadership interviews | In-market & interest targeting; retarget site & LinkedIn engagers | 20% | Qualified video views · watch time |
| X (Twitter) | Real-time credibility | Announcements, exhibition & national-moment amplification, milestone threads | Event/keyword & follower-look-alike; national moments | 15% | Amplification · share of voice on national topics |
| Google (Search + Display) | Capture & retarget | Brand & category search, sector display, always-on retargeting | Brand + defence/industrial intent keywords; site retargeting | 15% | Branded search · qualified sessions |
| Meta / TikTok | Talent & employer brand | Culture, careers, day-in-the-life, Saudi-talent stories | Saudi engineers, graduates & STEM talent by geo/interest | 10% | Careers engagement · qualified talent interest |
| Working media — recommended split | Awareness & authority · consideration & proof · retargeting & talent | 100% | Set with NCMS · billed at cost | ||
Media weight shifts by phase (see flighting). Actual monthly working budget is confirmed with NCMS; MAZNEXA manages setup, targeting, optimisation & reporting within the retained scope. Landing pages provided by the client.
Media flighting — how weight shifts across the term
Campaigns that prove capability
Campaigns translate positioning into recognizable, proof-led communication across website, LinkedIn, YouTube, X and select channels — every campaign connecting back to national capability, engineering depth, trust and relevance.
National capability
Saudi-built capability, localization & NCMS's role in national progress.
Engineering excellence
Process discipline, testing, qualification & production readiness.
People & talent
Saudi talent depth as trust signals; employer branding.
Institutional credibility
Governance, milestones & institutional maturity.
Sample campaign — “From Concept to Capability”
Turns the prototype-to-production story into a national engineering journey: concept-led storytelling, LinkedIn articles on strategic value, YouTube short documentaries of approved facilities & people, X milestone updates, and a website archive as a trusted reference — every output proving capability through disciplined storytelling.
The campaign funnel
The process — from planning to optimisation
Content engine — the monthly output
From discovery to national authority — in four phases
A single strategic roadmap that ties the campaign to the commercial — showing what happens, what it builds toward, and how it is billed at each phase across the 6-month term.
- Stakeholder workshop & audit
- Positioning & messaging architecture
- Governance & approval workflow
- Channel & media plan sign-off
- Brand narrative live on channels
- Content engine & calendar active
- Channel optimisation (website/LinkedIn)
- First campaigns & awareness flight
- Thought-leadership cadence live
- Capability-storytelling campaigns
- PR & national-moment activation
- Retargeting & consideration weight
- Reputation & credibility ramp
- Talent / employer-brand activation
- Optimisation against KPI baseline
- Renewal & year-2 planning
Delivery timeline
What the engagement delivers
An integrated marketing strategy, digital campaign framework and social media management model — strengthening brand positioning, stakeholder engagement and national industrial reputation.
Social media management
- Monthly content calendar aligned to NCMS identity
- 10 static + 5 animated + 3 reels per month
- Bilingual captions & strategic Arabic hashtags
- Daily community management + dedicated account manager
- Monthly performance reports + live dashboard
Digital marketing campaigns
- 2 campaigns / month; up to 3 platforms
- Awareness & lead generation; Arabic & English
- Media plan, setup, targeting & conversion tracking
- Retargeting & ongoing optimisation
- Monthly reporting + live dashboard
Digital marketing strategy
- In-depth strategy workshop with key stakeholders
- Social media strategy: brand, personas, competitors, themes
- Performance strategy: market overview, revenue & awareness
- KPI framework, reviewed & updated quarterly
- One-time deliverable, 100% upfront
Your solutions partner
MAZNEXA is a joint venture between the international growth agency NEXA and the Saudi-based group MAZ Holding — backed by global expertise and local insight, supported by our PR arm Bold Influence (The Bold Group).
Headquartered in KSA, with a team across KSA, UAE, USA, UK & Australia. Group companies include NEXA, MAZ Holding, Bold Influence, EYEN (Saudi Vision-AI) & NEXA Cognition.
Who is responsible for what
A dedicated pod, led by a single accountable Engagement Lead and coordinated day-to-day by your Account Manager — the single point of contact named in the scope.
Positioning, messaging architecture, the strategy workshop & quarterly direction.
Art direction, design, motion/reels & bilingual (AR/EN) copywriting.
Content calendar, publishing, scheduling & daily community management.
Campaign setup, targeting, retargeting, optimisation & media reporting.
Institutional communications, media relations & reputation building.
Approval workflow, technical & sensitivity review, dashboards & reporting.
The execution workflow
Governance is built into the workflow
Nothing is published without passing the approval gate. Every piece runs through technical review, sensitivity checks and pre-approved messaging — with clear escalation paths and no improvisation on sensitive topics. Communication cadence runs through a client-approved communication channel and formal email for approvals and sign-off.
Your data stays inside Saudi Arabia
For an engagement of this sensitivity, security is not an add-on — it is an operating condition. The commitments below are aligned with the controls of the National Cybersecurity Authority (NCA) — including the Organizations' Social Media Accounts Cybersecurity Controls (OSMACC) — and the Personal Data Protection Law (PDPL).
KSA-only delivery pod
All NCMS work is handled exclusively by a named, Saudi-based team; no files, credentials or access are shared outside the Kingdom.
Client-owned accounts
Official accounts, the recovery email & phone and MFA recovery codes are owned and held by NCMS at all times.
Named access & NDAs
Only 2–3 named, client-approved individuals have access — each under a signed NDA & acceptable-use undertaking.
Secured publishing device
Publishing from a client-approved device only, with MDM, full encryption and remote lock & wipe — and no classified data on it.
No third-party tools by default
No third-party schedulers or publishing tools (e.g. VistaSocial, Meta Business Suite) unless approved in writing by NCMS.
Approved transfer channel
Files and final assets move only through a channel designated by NCMS — never WhatsApp, Telegram, personal email or external file-sharing services.
Publishing audit log
Every post is logged: the content, who approved it, who published it and when.
Incident alert & recovery
Any unusual access or account change is reported to NCMS immediately, with an agreed account-recovery plan.
Immediate revocation
All permissions are revoked the moment the engagement ends or a team member changes.
Dedicated on-premise storage
All NCMS materials are held on dedicated physical storage inside our own office in Saudi Arabia — no cloud storage service is used at any point.
Isolated, credentialed network
The dedicated storage is reachable only from a specific internal network, by the credentialed named team — a closed loop between MAZNEXA and NCMS.
No cloud AI — local only
Any AI tooling used for NCMS work runs locally on our in-office servers — no cloud AI services, and nothing is processed or stored in the cloud.
The sovereignty commitment
All NCMS files, credentials and working materials are stored and processed inside Saudi Arabia only — on dedicated physical storage in our own office, over an isolated internal network, with no cloud storage and no cloud AI anywhere in the workflow. Nothing is shared with NEXA entities or any party outside the Kingdom, and accounts, the recovery email & phone and MFA recovery codes remain the property of NCMS at all times.
How success is measured
Trust-led measurement — we measure what strengthens reputation, not just what increases activity. Baselines are set at onboarding; the targets below are the signals we commit to move over the 6-month term.
| KPI area | What we track | Target / signal (6-month) | Cadence |
|---|---|---|---|
| Credibility & stakeholder quality | Seniority of engagement, inbound inquiries, media mentions | Rising decision-maker engagement & qualified inbound | Monthly |
| Awareness & reach | Reach, LinkedIn visibility, follower growth | +30–50% qualified reach vs. baseline | Monthly |
| Engagement | Engagement rate across priority channels | Above sector benchmark, quarter on quarter | Monthly |
| Share of voice | Presence on localization & national-capability topics | Measurable SOV gain vs. peer set | Quarterly |
| Content & delivery | On-time publishing & approval turnaround | 100% on-time delivery | Monthly |
| Talent & employer brand | Careers-page engagement & qualified talent interest | Increasing qualified talent interest | Quarterly |
| Security & data sovereignty | Access reviews, device compliance & publishing audit log | Zero security incidents · immediate access revocation | Ongoing |
| Governance & sensitivity | Approval compliance & sensitivity breaches | 100% compliance · zero breaches | Ongoing |
Percentage targets are indicative and finalised against the onboarding baseline. Reported live via the dashboard, with monthly reports and quarterly reviews.
What you receive, and when
| Deliverable | Cadence | First delivery |
|---|---|---|
| Strategy, positioning & workshop | One-time | Week 2–3 |
| Monthly content calendar | Monthly | Month 1 |
| 10 static + 5 animated + 3 reels | Monthly | Month 1 |
| Captions & Arabic hashtags (AR/EN) | Per post | Month 1 |
| Community management | Daily | Month 1 |
| Digital campaigns (2 / month) | Monthly | Month 2 |
| Live performance dashboard | Continuous | Month 1 |
| Monthly performance report | Monthly | End of Month 1 |
| Quarterly business review | Quarterly | End of Q1 |
Investment
- Monthly services (social media & campaigns) — settled monthly on continuity & deliverables.
- Digital marketing strategy (workshop & KPI framework) — included free when the engagement extends to a 12-month contract.
- All deliverables bilingual (Arabic & English); up to 2 revisions within scope.
- Fully compliant with ZATCA VAT (15%), PDPL & Saudi commercial law.
Fee schedule
| Component | Monthly (SAR) | Term | Total (SAR) |
|---|---|---|---|
| Social media management + Digital marketing campaigns (bundle · media spend excl.) | 25,000 | 3 months | 75,000 |
| Subtotal | 75,000 | ||
| 15% VAT (ZATCA) | 11,250 | ||
| Grand total | 86,250 |
Figures per the confirmed commercial breakdown. Paid media spend is billed separately at cost. Landing pages provided by the client.
Selected case studies
Relevant experience across government-oriented, regulated & high-trust environments — where discretion, compliance & consistency matter.
Secure B2B SEO & CRM
A restriction-heavy, government-oriented website: HubSpot CRM, real-time dashboards, AI WhatsApp automation & sentiment analysis.
“نقطة بداية” national campaign
Repositioned a functional product into a cultural icon through an original Saudi track & a three-layer media strategy.
Test-drive lead generation
Two-month campaign driving qualified, high-intent leads with CRM integration & sales enablement.
Long-term social & creative
B2B social, community & creative for Jotun since 2019; high-volume app creative for Jahez across 30+ brands.
How we move forward
A simple, low-friction path from this proposal to launch — you review, we align, then we begin.
Review this proposal
We share this link (ncms.maznexa.sa); NCMS reviews the strategy, media plan, roadmap and commercials across all four tabs.
Verify alignment
NCMS confirms everything is aligned with its priorities and governance — and sends any feedback or adjustments for a quick revision.
Approve & sign off
Confirm the scope and the SAR 86,250 (incl. VAT), 3-month engagement, to start.
Kick off
Discovery workshop & audit in week 1; governance workflow agreed; content and campaigns live from month 1.
Approve the scope and we can begin discovery within a week — with the first content live inside month one.
A strategic communications ecosystem for NCMS
Through a unified strategy, performance-driven campaigns and disciplined social media management, we will position NCMS as the trusted voice of advanced manufacturing, innovation and technology localization — strengthening stakeholder confidence and supporting its national mission. We look forward to building it together.